Free Live Webinar

Your Law Firm's Email Newsletter Isn't Working. Here's Exactly How to Fix It.

Join Charley Mann — co-author of The Smart Lawyer's Email Playbook and co-founder of Red Kraken Creative — for a free, no-fluff, 60-minute training on the exact email system that turns law firm newsletters into client-generating machines.

📅 March 19, 2026

🕐 11:00 AM ET

💻 Free online — live with Q&A

🎁 Free 121 Subject Lines Swipe File

Reserve My Free Seat

Let's be honest. You know you should be sending emails to your list. You might even have an email platform collecting digital dust somewhere. But between the caseload, the client calls, and the 47 other things on your plate, that weekly newsletter keeps getting pushed to next week. And then the week after that. And then it's been three months.

Meanwhile, the firms that are emailing consistently? They're getting replies, referrals, and five-star Google reviews — from the same contacts sitting untouched in your list right now.

This webinar changes that.

What You'll Learn

60 Minutes. The Complete Email Playbook.

No theory. No fluff. Just the framework behind thousands of successful law firm email campaigns.

The tech setup most firms botch (and how to fix it in an afternoon)

Three technical systems — SPF, DKIM, and DMARC — determine whether your email even reaches your reader's inbox. If you haven't configured them, your emails might be going straight to spam. We'll break down what each one does and exactly how to set them up.

Two proven subject line strategies that drive opens

You'll learn the "Repeated & Reliable" method that builds long-term trust and the "Curiosity Driver" approach that can spike open rates by 20–30%. Plus, the one trick for writing better subject lines by looking at the middle of your email first.

The writing style that keeps readers glued to every word

The emails that generate results don't sound like press releases or legal briefs. You'll learn the "greased slide" writing technique used by legendary copywriters — adapted for lawyers who want to connect, not just inform.

The one design rule we never, ever break

Forget the fancy templates. The most effective law firm emails use black text on a white background. Period. We'll explain why — and why the design community is wrong about everything else.

How to end every email so people actually do something

Most firms end their emails with nothing. No ask. No direction. No link. You'll learn how to craft calls to action that drive Google reviews, YouTube views, consultation bookings, and direct referrals.

Who This Is For

Built for Solo Practitioners & Small Firm Owners

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Have an email list but rarely (or never) send to it

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Have tried email marketing before but couldn't keep it consistent

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Send a newsletter that reads like a corporate memo

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Know you should be emailing but don't know what to write

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Want more referrals, reviews, and client relationships

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Don't want to spend a fortune on ads

If any of that sounds like you, this hour could be the most valuable marketing investment you make this year.

Your Host

Charley Mann

Co-Founder, Red Kraken Creative

Charley has worked in, for, with, and on law firms since 2010 and has sent more than 2,500 email broadcasts for companies he's run and owned. As co-founder of Red Kraken Creative, he helps law firm owners turn email marketing into their most reliable source of clients, referrals, and engagement.

He co-wrote The Smart Lawyer's Email Playbook with Jenny Sajdera, and this webinar is your chance to get the core framework delivered live — with real examples, real Q&A, and a free copy of the 121 Subject Lines Swipe File.

FAQ

Got Questions? We've Got Answers.

Yes. 100% free. No credit card required. You show up, you learn, you get the 121 Subject Lines Swipe File. That's it.

Yes! Register anyway and we'll send you the replay link. But the live session includes Q&A with Charley, so showing up live is worth it if you can swing it.

Absolutely. Charley explains everything in plain language (with a lot of nautical metaphors). You don't need to be a tech wizard — just bring a willingness to learn.

If your open rates could be better, your list is going stale, or you're not seeing real business results from your emails — yes. This framework will show you what to tighten up.

We'll briefly mention Red Kraken Creative's done-for-you email service at the end, because it exists and it's relevant. But the webinar itself is packed with actionable content you can use on your own starting tomorrow. No hard sells. No bait-and-switch.